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NEI

As Chief MarCom and Brand Officer at NEI, I spearheaded and launched our new brand, pivoting from NEIRP to NEI. Overseeing all aspects of the brand including Creative, Digital, Strategy, PR, Print, Experiential, TV, Radio and Partnerships. I also created and launched PioneerStartsHere.com and our internationally acclaimed video-based podcast which reached over 4 million views in its first year. 
NEI Old NEI New

Past Work

The Islands of the Bahamas

Partner-in-charge on account. Oversaw all global integrated campaigns including Strategy, Creative, TV, Digital, Media, Insights and Measurement

Mars / Wrigley

Partner-in-charge and keynote speaker for the Mars / Wrigley merger. Oversaw global account through all product lines including Creative, Strategy, TV, Digital, Media, Insights and execution.

Ocean Spray

Partner-in-charge / Head of Digital. Oversaw all aspects of “Straight from the Bog” campaigns.

GEICO

Partner on account. Oversaw all aspects of advertising including TV, Digital, Print and OOH as well as sponsorships and development of their app.

Uptime Energy

Owner / Fractional CMO. Oversaw anything related to communications including Package Design, Digital Advertising / Websites / eCommerce / Partnerships / Audio / Video / Print and Strategy.

Walmart

Partner-in-charge of account. Built their “Smart Network” for all in-store promotions, tracking and triggering as well as launched “Save Money, Live Better.”

McDonald's

Global partner overseeing all aspects of Digital, Strategy, Creative and results.

UPS

Chief Digital Officer overseeing strategy, creative, results and more.

Work by Category

AI:

Chat-GPT

Automotive:

BF Goodrich / Harley-Davidson / Volvo

CPG:

5 Gum / Twix / 901 Tequila / Budweiser / Clinique / Coca-Cola / Hershey’s / Jack Daniel’s / Kellogg’s / Kohler / Mars / M&M’s / Milk / Miller-Coors / Nestle / Ocean Spray / Pepsi / Proctor & Gamble / Purina / Schick / Sierra Mist / Skittles / Snickers / Sobe / Tetra / UpTime Energy / Vida Coco / Wrigley

Education & Careers:

DeVry University / Grace / Harvard University / Huntington University / Indiana Tech / Indiana University / Indiana Wesleyan University / Ivy Tech / Manchester University / Northwestern University / Purdue University / Trine University / U of St. Francis

Government:

Bahamas Ministry of Tourism / NEI / United States Postal Service

Insurance & Finance:

CapitalOne / Charles Schwab / Discover Card / Fidelity Investments / Geico / Progressive / State Farm

News & Causes:

Chicago Tribune / ESPN / LA Times / Truth

Non-Profit:

Adams County / Allen County / DeKalb County / Huntington County / Kosciusko County / LaGrange County / NEI / Noble County / Ronald McDonald House (RMHC) / Steuben County / Wabash County / WebWise Kids / Wells County / Whitley County

Pharmaceutical:

Abbott Labs / GlaxoSmithKline / Pfizer / Wyeth

Restaurant & Food Service:

Amma / Dunkin’ / GRK Fresh Greek / KFC / McDonald’s / Papa Johns / Perdue Farms / Pizza Hut / Taco Bell / Tyson Foods

Retail:

CVS/pharmacy / Grainger / LivingSocial / OfficeMax / Radio Shack / Sears / Wal-Mart

Technology & Telco:

AOL / eCoach / Google / IBM / Lucent / Motorola / Sprint

Travel:

Bahamas Ministry of Tourism / Boeing / Carnival / Royal Caribbean / United Airlines