Just when we thought we got through the Cracker Barrel “redo” we hear that Kraft Heinz is splitting BACK to two companies – separating hot dogs from buns – so to speak. They have stated that they haven’t yet figured out the names nor the future brand positioning. Let’s all

Back in our days of doing the GEICO ads, our team would get a lot of industry flack for not having a cohesive brand. What they didn’t know is the annual media buy for GEICO was about $1billion. That’s right. $1 BILLION. And if you’re fulfilling that media with a

The public has spoken – swiftly. Depending upon which news source you trust, CB has lost between $100 mil and $200 mil in stock equity – attributed to their new “brand”. Now, sometimes you’ll see brands develop a culture shock when they try to reinvent themselves. Change is hard for

Well, as always, I’m getting asked a lot about the recent Cracker Barrel rebrand. These things rarely go well – have you noticed? I’ve been a part of probably hundreds of rebrands in my career (so far) and some have gone better than others. The question I would ask is

I can’t tell you how many YEARS we tried to bring back the Mcdonald land characters….well, since Grimace was such a hit in his comeback, other characters are about to follow. I wish me and the team could have done it, but congrats to whomever sold it in. Read the

Yes, I have complained about this before. Why does Linkedin only allow 30,000 connections? I’ve tried to figure this out and have contacted Linkedin (to the best of my ability – their customer service is NOT GREAT.) I finally decided to pay for membership to Linkedin, thinking I’d be able